Amazon Ads Datadriven Strategies to Increase Sales

Amazon Ads Datadriven Strategies to Increase Sales

This article provides a detailed introduction to the process and data analysis of Amazon advertising, covering three advertising types: Sponsored Products, Sponsored Brands, and Sponsored Display. It also explains the interpretation and application of key data metrics. This article enables readers to quickly get started with Amazon advertising and master data analysis methods to achieve continuous growth in store performance. It provides practical insights for optimizing ad campaigns and leveraging data to improve ROI in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Encyclopedia
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Wcos CEN Precertification Enhances Global Trade Security

Wcos CEN Precertification Enhances Global Trade Security

The World Customs Organization (WCO) successfully held its first CEN (Customs Enforcement Network) Application Technology and Operational Advisor Pre-certification Workshop in Xiamen. The workshop aimed to cultivate a group of experts proficient in CEN applications, enhance global customs enforcement capabilities, combat cross-border crime, and safeguard trade security. Customs elites from various countries participated in the workshop. Upon certification, they will join the WCO expert pool, providing technical assistance to member countries in need. This initiative strengthens international cooperation in customs enforcement.

01/05/2026 Customs Knowledge
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MENA Adopts Digital Tech for Smarter Border Control

MENA Adopts Digital Tech for Smarter Border Control

The WCO's SMART Borders workshop in Riyadh, focusing on the MENA region, highlighted the application of cutting-edge technologies like AI and blockchain in customs processes. Through WCO best practice sharing and guidance from ZATCA, participants explored how to leverage technology to enhance border management efficiency, injecting new momentum into the MENA region's digital transformation. The event fostered discussions on optimizing customs procedures and improving security through innovative digital solutions, ultimately contributing to a more efficient and secure trade environment within the region.

01/05/2026 Customs Knowledge
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WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

The WCO CLiKC! e-learning platform has been upgraded with a new website design and mobile application, supporting both iOS and Android. The initial launch includes 25 mobile-optimized courses and videos, featuring offline learning capabilities. This upgrade aims to enhance the professional skills of customs officials worldwide, promote knowledge sharing, support capacity building, and contribute to the security and facilitation of global trade. It provides convenient access to training materials anytime, anywhere, fostering continuous learning and development within the customs community.

01/05/2026 Customs Knowledge
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Serbia Enhances Trade Efficiency with Customs Modernization

Serbia Enhances Trade Efficiency with Customs Modernization

Supported by the SECO-WCO Global Trade Facilitation Programme, Serbian Customs has made significant progress in standardization, transparency, cooperation, and automation, particularly in the AEO program, online application systems, and automation projects. These achievements have not only promoted Serbia's international trade but also injected new impetus into regional economic development. Serbia's reform experience provides valuable lessons for other developing countries. The advancements highlight the positive impact of targeted support and strategic implementation in streamlining customs procedures and fostering economic growth.

01/05/2026 Customs Knowledge
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Asiapacific Nations Boost Customs Cooperation at WCO Meeting

Asiapacific Nations Boost Customs Cooperation at WCO Meeting

The 32nd WCO Asia-Pacific Regional Contact Points Meeting was held in Australia, focusing on regional cooperation, strategic planning, and WCO policy updates. The meeting highlighted the importance of data strategy, green customs, and technology application. The aim is to strengthen customs cooperation in the Asia-Pacific region, address global challenges, and promote trade security and facilitation. Discussions centered around enhancing information sharing, capacity building, and the implementation of international standards to improve efficiency and effectiveness in customs operations across the region.

01/05/2026 Customs Knowledge
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Peru Boosts Trade Efficiency with WCO Time Release Study

Peru Boosts Trade Efficiency with WCO Time Release Study

The World Customs Organization (WCO) conducted a Time Release Study (TRS) workshop for Peruvian Customs (SUNAT) to enhance trade facilitation. By studying the WCO TRS Guidelines, creating business processes, and developing action plans, SUNAT will be able to conduct TRS, identify bottlenecks, optimize procedures, and meet WTO TFA requirements. This will ultimately improve international competitiveness. The workshop focused on practical application of TRS methodology within the Peruvian context, enabling SUNAT to streamline customs processes and improve efficiency in goods clearance.

01/05/2026 Customs Knowledge
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WCO Belgian Customs College Enhance Francophone Africa Customs Training

WCO Belgian Customs College Enhance Francophone Africa Customs Training

This paper analyzes a capacity-building program for Francophone African customs officials, a collaboration between the Belgian Customs Academy and the World Customs Organization. The program, employing methods like curriculum supplementation, field visits, and virtual reality training, aims to enhance the professional skills of African customs officials and their ability to navigate complex trade environments. The article highlights the importance of regional cooperation, localized application, technological innovation, and evaluation mechanisms in capacity building. It also provides relevant recommendations for improving future programs.

01/05/2026 Customs Knowledge
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WCO Guidelines Boost Global Trade and Border Efficiency

WCO Guidelines Boost Global Trade and Border Efficiency

The 2017 WCO Global Transit Conference focused on improving cross-border transportation efficiency, releasing the 'Transit Guidelines' which emphasized the importance of political will, technological application, and international cooperation. The conference explored the development challenges faced by landlocked countries and shared successful experiences such as the EU's NCTS and the TIR Convention. The aim was to build a more efficient, convenient, and secure global transit ecosystem. The guidelines and discussions highlighted the need for harmonized procedures and data exchange to streamline transit operations.

01/05/2026 Customs Knowledge
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Uzbekistan Boosts Customs Tech with Sinogerman Partnership

Uzbekistan Boosts Customs Tech with Sinogerman Partnership

Within the framework of the World Customs Organization, Uzbekistan virtually studied Germany's post-clearance audit (PCA) experience to improve its customs management and build an efficient and compliant PCA system. The study covered the introduction of Germany's PCA system, case studies, AEO linkage, and the application of information technology. This provided valuable insights for Uzbekistan and serves as a reference for other developing countries. The focus was on learning best practices to enhance compliance and streamline trade processes through effective post-clearance controls.

01/05/2026 Customs Knowledge
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